One game, however, that Amazon Game Studios has been banking on hard is the upcoming MMORPG New World, which, ahead of its launch next month, recently went live with its closed beta for everyone who pre-ordered the game. And if early numbers are any indication, it seems the game might get off to a solid start, to say the least.

The MMO hit 200,856 concurrent players on July 26, according to the third-party tracking tool SteamDB. That made New World the sixth most popular game on Steam this past weekend, just trailing established heavy hitters such as Grand Theft Auto V and Apex Legends. The robust player numbers for New World are good news for Amazon, which has struggled in the past with some of its other gaming ventures. The biggest headlines for the company’s games up to this point have been regarding cancellations. Amazon canceled its planned MMORPG based on The Lord of the Rings this past April.

The beta launch of New World also caused quite a stir on the Twitch streaming platform. At peak times, the online role-playing game had more than 721,000 simultaneously active viewers and thus landed a long way behind in first place. The game benefited from the fact that some prominent streamers reported on the closed beta and that some in-game items could be accessed using Twitch Drops. Still, these numbers show how popular New World is right now. Even at the current time, the MMO from Amazon Game Studios is still in the top 5 games with the most viewers on Twitch.

It often happens that this need in playful terms does not allow the team to build a sensible, in-depth narration, leaving aside cutscenes and direction to fill the path of the players with dialogues and documents of lore. New World is no exception in this sense, throwing in the player's face a myriad of NPCs with their own personal purposes and their respective demons, embellishing everything with a disproportionate amount of documents. What is really surprising is that everything is not only localized in our language, but even completely dubbed with decent quality, automatically launching New World in a position of primacy that is not indifferent to the genre and the consequent appeal towards Italian players. Finding yourself catapulted to Aeternum, the vast territory where our journey takes place is therefore easier than ever, breaking down a large number of barriers.

New World is going to launch for PC on August 31. It remains to be seen whether the full game will enjoy sustained success, but the closed beta’s launch should be encouraging for Amazon nonetheless.

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